The Cedar Valley Arts Festival: A Local Tradition
Welcome to Cedartown, Georgia! Spring is in the air. For our small town just North of Atlanta this means several things. For instance, the Dogwood trees are blooming, the streets are full of runners training for the next 5K, and weekends are full of festivals and events. One thing we love as a company is having the opportunity to partner with local events and organizations. An annual highlight for our town is the Cedar Valley Arts festival hosted by the Cedartown Junior Service League. Cedarstream is a proud sponsor of this arts festival and of many others. Everyone enjoys the weekend of the festival but few see all that goes into planning the event, including the hundreds of t shirts that are distributed each year! Today we’re going to give you a behind the scenes look at the creation of The 2019 Cedar Valley Arts Festival T shirt.
Step One: Deciding on Artwork.
Ashley Nichols, A chairperson for the Arts Festival and our Cedarstream customer, plays a role in deciding what the t shirts this year will look like. Here’s what she says:
“The art work for the 2019 festival is an original painting by former Cedartown resident, Tricia Robinson. Tricia is an artist that creates the most fun, magical, bright art work. The Cedar Valley Arts Festival was her first festival when she started painting. I reached out to her about helping me design the shirt for the festival this year and she so graciously designed this just for us. She even included some sweet words for us (happy, wishes, peace), as she often does in her work. I think she is such an inspiration to our local kiddos! You can see more of her art and learn more about her on her website https://triciarobinson.com/
She was truly a delight to work with, and so kind to have donated her art and time for our local festival.”
Step Two: Deciding on a shirt.
For a large event such as this it can be tricky to find a shirt that is available in youth and adult sizes and in the exact color that we want. For this event Ashely knows that she wants to use a Gildan Cotton t shirt. This is a great economical shirt for an event like this. We went back and forth in discussion of several colors and eventually settled on Gildan Indigo Blue. This is a great color choice to accent the artwork.
Step Three: Preparing the Art for Screen Print.
Remember, we already created the original artwork and it was an actual painting…now we’ll take that painting and prepare it for screen printing on a t shirt. This design is a vibrant and colorful design and we use ten colors to recreate it on t shirts. Check out the visual below and see how we place and mix different colors to create the same effect as the original painting.
Step Four: Artwork Production
Once we approve the final artwork with our customer, Ashley, we move directly into production. We pick shirts, burn screens, inks are mixed and now it’s time to print! The final outcome for these shirts are amazing! Thanks so much Ashley and the Polk County Junior Service League for the opportunity for this Partnership. Check them out on Facebook @CedarValleyArtsFestival
and be sure to attend the festival this year on April 28 and 29!